Congratulations from the PATA Hawaii Chapter to Outrigger Hospitality Group for it’s recognition and efforts in global conservation.

Outrigger Hospitality Group, the premier beach brand in the world, earned the prestigious 2020 Pacific Asia Travel Association (PATA) Gold Award in the Climate Change category for its OZONE platform – a global conservation initiative supporting coral health and resiliency, with special focus on the waters that surround the iconic beach destinations of Outrigger Resorts around the world. The winners were announced on September 24, 2020 during the virtual PATA Gold Awards presentation.

PATA International
PATA 101: Your Membership Benefits & Meet PATA Face of the Future 2020
September 30, 2020 10:00 pm HST

During the webinar you will hear from Ms. Sarudha Netsawang, Director-Membership Relations at PATA on how you can navigate the numerous benefits and services available at your fingertips.  

· What are the benefits of my PATA membership?
· How can PATA help me build my business?
· Where can I meet other PATA members?
· Why should I attend a PATA event?
· Who can I speak to at PATA?
· How do I access PATA publications?

PATA Face of the Future is part of PATA activities, the Association is dedicated to human capital development (HCD) across the broad spectrum of the travel and tourism industry. The primary focus of the Association’s HCD programme is the development of the ‘Young Tourism Professional’ (YTP).

In this webinar, you will also have a chance to meet with Mr. Suresh Singh Budal, PATA Face of the Future 2020.
Mr. Suresh will share with you about how he got voted to recognition as PATA Face of the Future 2020. What he has learned and the opportunities that have come with this.

Mr. Suresh Singh Budal is a young, proactive, and passionate tourism professional with leadership aspirations to serve towards the sustainable tourism development in Nepal and the region. Holding a post-graduate degree in Travel and Tourism Management from Kathmandu Academy of Tourism and Hospitality, Suresh has been actively engaged with the Pacific Asia Travel Association (PATA) Nepal Chapter since 2013.

Presenters:
• Ms. Sarudha Netsawang, Director-Membership Relations, PATA
• Ms. Aletheia Tan, Youth Ambassador, PATA
• Mr. Suresh Singh Budal, Chief Executive Office of the PATA Nepal Chapter

U.S. Small Business Administration and the Veterans Business Outreach Center (VBOC) of the Pacific
Adapting Your Marketing Strategy During Covid-19
Tuesday August 25, 2020 12:00 p.m. – 2:00 p.m. HST

Businesses need to strengthen relationships in areas where consumers are spending the most time during COVID-19. By understanding your audience, creating mindful messaging, and elevating your communication strategy, your brand can reach consumers in an impactful way and develop a larger audience.

This workshop is designed for existing businesses who already have some digital presence (website, social media) or some marketing strategy.

• Digital Marketing Strategy Assessment and Adjustment
• Assessing Your Digital Presence and Adapting because of COVID-19: Basics
  • How to adapt your website
  • Google My Business
  • Yelp
• Social Media
• Trends During COVID-19
• Marketing opportunities during Covid-19
• Marketing AFTER COVID: what to expect

PATA International
COVID-19 Crisis Management & Impact on the Luxury Hospitality Industry
September 1, 2020 10:00 p.m. HST

Case Study by Elite Havens

Jon Stonham, CEO of Elite Havens, welcomes participants to this webinar to learn about strategies and solutions that can be taken in response to the COVID-19 pandemic, how to prepare for the reopening phase and towards recovery, and more about the future of travel and luxury hospitality post COVID-19. Elite Havens is Asia’s market leader in high-end holiday rentals with a spectacular portfolio of 300 plus luxury villas and chalets in Bali, Lombok, Phuket, Koh Samui, Sri Lanka, Japan, India and the Maldives.

– How COVID-19 affected our business and industry
– How prepared were we for a crisis before COVID-19. Other events we went through since 1998 and how we responded and bounced back.
– How did we adapt our sales & marketing strategy in response to the crisis – and what is our plan for the upcoming months
– How did we adapt our operations across all properties and regions to ensure strict measures are followed
– The advantages of self-isolating in a villa or chalet
– The reopening phase – strategies and solutions towards recovery
– The future of travel and luxury hospitality post COVID-19 – the long term impacts
– What are we learning from the COVID-19 crisis?

PATA International
How to Develop an Effective Post COVID Communications Strategy
August 24, 2020 10:00 p.m. HST

The response of certain Governments to the COVID-19 pandemic, particularly in the Asia Pacific region, demonstrated the vital importance of communicating with clarity, authority and empathy in times of crisis. Elsewhere, other governments and political leaders have shown that misleading, inconsistent or contradictory messaging will quickly undermine trust, sow confusion or dissent, and prolong the crisis.

With the industry now seeing some early signs of recovery as some destinations gradually re-open travel both domestically and regionally, coordinated cooperation between all industry stakeholders is needed now more than ever in order to build a more resilient, responsible, and sustainable travel and tourism industry. As we look to rebuild confidence and restart tourism, communication is essential in this process.

During this webinar, learn how to develop an effective and robust communication strategy and plan to quickly reassure and engage key stakeholders to support recovery from the COVID-19 pandemic and ensure effective crisis communication planning for the next crisis.