How to Develop an Effective Post COVID Communications Strategy

PATA International
How to Develop an Effective Post COVID Communications Strategy
August 24, 2020 10:00 p.m. HST

The response of certain Governments to the COVID-19 pandemic, particularly in the Asia Pacific region, demonstrated the vital importance of communicating with clarity, authority and empathy in times of crisis. Elsewhere, other governments and political leaders have shown that misleading, inconsistent or contradictory messaging will quickly undermine trust, sow confusion or dissent, and prolong the crisis.

With the industry now seeing some early signs of recovery as some destinations gradually re-open travel both domestically and regionally, coordinated cooperation between all industry stakeholders is needed now more than ever in order to build a more resilient, responsible, and sustainable travel and tourism industry. As we look to rebuild confidence and restart tourism, communication is essential in this process.

During this webinar, learn how to develop an effective and robust communication strategy and plan to quickly reassure and engage key stakeholders to support recovery from the COVID-19 pandemic and ensure effective crisis communication planning for the next crisis.

 
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