As we persevere and recover from our challenges, let’s commit to emerging better, stronger, and smarter! Despite being physically distanced, there remain many opportunities to learn and connect with our industry and island partners.
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- The opinions and content of these programs are not endorsed by the Pacific Asia Travel Association, it’s chapters or affiliates.
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During the webinar you will hear from Ms. Sarudha Netsawang, Director-Membership Relations at PATA on how you can navigate the numerous benefits and services available at your fingertips.
· What are the benefits of my PATA membership?
· How can PATA help me build my business?
· Where can I meet other PATA members?
· Why should I attend a PATA event?
· Who can I speak to at PATA?
· How do I access PATA publications?
PATA Face of the Future is part of PATA activities, the Association is dedicated to human capital development (HCD) across the broad spectrum of the travel and tourism industry. The primary focus of the Association’s HCD programme is the development of the ‘Young Tourism Professional’ (YTP).
In this webinar, you will also have a chance to meet with Mr. Suresh Singh Budal, PATA Face of the Future 2020.
Mr. Suresh will share with you about how he got voted to recognition as PATA Face of the Future 2020. What he has learned and the opportunities that have come with this.
About Mr. Suresh Singh Budal is a young, proactive, and passionate tourism professional with leadership aspirations to serve towards the sustainable tourism development in Nepal and the region. Holding a post-graduate degree in Travel and Tourism Management from Kathmandu Academy of Tourism and Hospitality, Suresh has been actively engaged with the Pacific Asia Travel Association (PATA) Nepal Chapter since 2013.
• Ms. Sarudha Netsawang, Director-Membership Relations, PATA
• Ms. Aletheia Tan, Youth Ambassador, PATA
• Mr. Suresh Singh Budal, Chief Executive Office of the PATA Nepal Chapter
Covid-19 is posing unprecedented challenges for our travel industry.
It’s forced you to seek guidance on how to navigate issues such as brand safety, post Covid-19 recovery plans, your content marketing and loyalty strategies. But how do you do that when everything changes daily? Without benchmarking and finding out what your peers are doing you could be missing out on critical information to keep your business afloat and get prepared for the future.
- Adapt your marketing strategy to the Covid-19 landscape – get practical insights from the world’s leading travel brands
- Accelerate your personalization, social media and programmatic maturity – discover how the latest data and technology innovations are being leveraged
- Benchmark against peers and have your pressing questions answered – hear from 15 leading digital travel speakers and take part in live polling and Q&A after each session
A glimpse at the speaker lineup:
- Datuk Musa Yusof, Director General, Tourism Malaysia
- Soo Siew Keong, Director, Trade Engagement & New Markets, Singapore Tourism Board
- Emil Petrov, Head of Strategic Projects, Tourism New Zealand
- Ivan Breiter, Director of SEA, Switzerland Tourism
- Amanda Woo, Group Chief Commercial Officer, AirAsia
- Jerome Thil, VP of Digital Innovation, Singapore Airlines
- Akira Mitsumasu, VP, Global Marketing, Japan Airlines
- Sarah Wan, Marketing Director, SEA, Klook
- Kaushal Pilikuli, Director of Growth Marketing APAC, Wego
- Liviu Nedef, Group Senior VP of Marketing, RedDoorz
- Laurent A. Voivenel, Senior VP, Operations & Development, MEA & India, Swiss-Belhotel International
Featured Speaker: Philip Garboden, HCRC Professor in Affordable Housing Economics, Policy and Planning. Department of Urban and Regional Planning, University of Hawaii Manoa, UHERO
The COVID-19 pandemic and concurrent economic shutdown will have profound effects on Hawaii’s economy for years to come. In this talk, Dr. Garboden will discuss the impact of these events on housing, first considering the immediate risks to housing security and threats to our rental housing stock. Dr. Garboden will also discuss the longer-term risks associated with an extended economic downturn as well as the opportunities to develop new housing solutions in the wake of the crisis.
Jon Stonham, CEO of Elite Havens, welcomes participants to this webinar to learn about strategies and solutions that can be taken in response to the COVID-19 pandemic, how to prepare for the reopening phase and towards recovery, and more about the future of travel and luxury hospitality post COVID-19. Elite Havens is Asia’s market leader in high-end holiday rentals with a spectacular portfolio of 300 plus luxury villas and chalets in Bali, Lombok, Phuket, Koh Samui, Sri Lanka, Japan, India and the Maldives.
– How COVID-19 affected our business and industry
– How prepared were we for a crisis before COVID-19. Other events we went through since 1998 and how we responded and bounced back.
– How did we adapt our sales & marketing strategy in response to the crisis – and what is our plan for the upcoming months
– How did we adapt our operations across all properties and regions to ensure strict measures are followed
– The advantages of self-isolating in a villa or chalet
– The reopening phase – strategies and solutions towards recovery
– The future of travel and luxury hospitality post COVID-19 – the long term impacts
– What are we learning from the COVID-19 crisis?
Businesses need to strengthen relationships in areas where consumers are spending the most time during COVID-19. By understanding your audience, creating mindful messaging, and elevating your communication strategy, your brand can reach consumers in an impactful way and develop a larger audience.
This workshop is designed for existing businesses who already have some digital presence (website, social media) or some marketing strategy.
- Digital Marketing Strategy Assessment and Adjustment
- Assessing Your Digital Presence and Adapting because of COVID-19: Basics
- How to adapt your website
- Google My Business
- Social Media
- Trends During COVID-19
- Marketing opportunities during Covid-19
- Marketing AFTER COVID: what to expect
The response of certain Governments to the COVID-19 pandemic, particularly in the Asia Pacific region, demonstrated the vital importance of communicating with clarity, authority and empathy in times of crisis. Elsewhere, other governments and political leaders have shown that misleading, inconsistent or contradictory messaging will quickly undermine trust, sow confusion or dissent, and prolong the crisis.
With the industry now seeing some early signs of recovery as some destinations gradually re-open travel both domestically and regionally, coordinated cooperation between all industry stakeholders is needed now more than ever in order to build a more resilient, responsible, and sustainable travel and tourism industry. As we look to rebuild confidence and restart tourism, communication is essential in this process.
During this webinar, learn how to develop an effective and robust communication strategy and plan to quickly reassure and engage key stakeholders to support recovery from the COVID-19 pandemic and ensure effective crisis communication planning for the next crisis.
As Travel begins to reopen around the world, the positivity of this progress is being countered by an important question- have we created a genuinely enabling environment for travel that will work for travellers and the trade, or simply a process dictated by policy or strategy?
- What has been done to make high level policies and protocols realistic and appropriate at a local level?
- Have DMOs forfeited their role to Heath and Security Authorities? What does this mean for tourism?
- What are the implications for regional or multi destination travel when different countries have different protocols?
- Will these new models work in a real world tourism setting? For aviation, hospitality and tour operators?
- What will be the impact on volumes, pricing and thereby markets?
- Is marketing now being driven by hygiene, safety and protocols rather than market appeal? What are the implications of this?
Lieutenant Governor Josh Green
With Hawaii’s COVID cases rising and the possibility of reinstating previously relaxed restrictions, where does Hawaii go from here? What do we need to do as a State to ensure that we will survive? How do we work together to stay ahead of COVID.
Hawaii tourism can only resume safely and robustly if potential tourists perceive Hawaii to be a safe place to visit and Hawaii residents can be assured tourists are relatively free of COVID-19. To signal that Hawaii is a safe place to visit depends entirely on the level of COVID-19 infection in Hawaii and this depends on Hawaii residents taking proper precautions. What will it take to convince more residents and tourists to behave well? We argue that it will require reinforcement by businesses, customers, and employees of safe practices and public relations campaigns that positively nudge resident and tourist behaviors in the right direction. Overall, there needs to be much better communication from state authorities about safe practices and their impact.
- Featured Speaker: Summer La Croix, Ph.D., Professor Emeritus Department of Economics University of Hawaii Manoa
- Tim Brown, Ph.D, Senior Fellow East-West Center
- F. DeWolfe Miller, M.S, M.P.H, Ph.D. F.A.C.E. Professor Emeritus Tropical Medicine Epidemiology John A Burns School of Medicine University of Hawaii
- Moderator: Lesley Harvey, M.S., Business Consultant, The Hawaii Business Consultancy
During this two-part webinar, a panel of BBC travel experts will examine what is going on in the world of tourism, followed by a discussion about how to attract visitors to your destinations. How should travel brands approach communications differently post Covid-19?
A Whole New World: What travel stories and trends have caught the attention of BBC’s panel of travel experts and what new ways will consumers interact with destinations in the foreseeable future?
Destination Marketing During a Pandemic: As tourism begins to revive, staying silent for destinations means risking their potential travelers turning elsewhere. But what is the right way and the right time to talk to travelers?
Moderator: Paul Pruangkarn, Director – Communications & External Affairs, PATA
Opening Remarks: Dr Mario Hardy, CEO, PATA
A Whole New World
Global travel came to a halt earlier this year, impacting businesses and livelihoods worldwide. How has this global ban on travel impacted the way travel journalists cover stories, and how are businesses evolving to remain safe, while still ensuring an unforgettable experience? What travel stories and trends have caught the attention of BBC’s panel of travel experts and what new ways will consumers interact with destinations in the foreseeable future?
• Mike London, Editor, The Travel Show
• Anne Banas , Editor, BBC Travel (BBC.com/travel)
• Rajan Datar, Presenter, The Travel Show
• Christa Larwood, Presenter, The Travel Show
Destination Marketing During a Pandemic
COVID-19 will go down in history as a global event which impacted economies and businesses worldwide, with the travel industry being one of the hardest to be hit. As tourism begins to revive, staying silent for destinations means risking their potential travelers turning elsewhere. But what is the right way to talk to travelers? When is the right time? And what do consumers feel about advertising campaigns running during this period.
• Alistair McEwan. Senior Vice President, Commercial Development, Asia & ANZ, BBC Global News
• S.L. Dhammika K. Wijayasinghe, Director General, Sri Lanka Tourism Development Authority (SLTDA)
• Akira Mitsumasu, VP Global Marketing, Japan Airlines
• Ianic Menard, Vice President of Sales, Marketing and Distribution for Accor Upper Southeast & Northeast Asia and the Maldives
The Dream To Travel Forums are engaging two-hour sessions packed with learning and inspiration, aimed at providing a united voice for building a more resilient, responsible, sustainable and stronger travel and tourism industry.
The Forums follow a different theme each week that incorporates the human elements in PATA’s 2020 annual theme: ‘Partnerships for Tomorrow’
- Week 1: Trust – June 23
- Week 2: Courage – June 30
- Week 3: Wellbeing – July 6 – July 10
- Week 4: Infinite Possibilities – July 13 – 17
Since the beginning of the Covid-19 pandemic, the Northstar Meetings Group’s PULSE survey has assessed the changing circumstances, needs and plans of planners and event organizers all all types, from around the world. Northstar’s data has provided valuable insights to the meetings industry as it works toward recovery. Have the increases in cases over the last several weeks in various states changed plans and priorities? When do planners and event organizers expect to get back to business, and what will that look like? Are there different expectations for events, based on their locations, size and type? This timely session will report on the very latest PULSE survey results, aggregated and analyzed just prior to the webinar.
Also on this webinar, John Reyes, Senior Vice President and Chief MCI Sales Officer, and Mary Neister, Vice President, Global MCI and Statewide Hotel Sales, will provide an update on what is happening in the single property and city wide meetings space for the rest of 2020 and into 2021They will bring you content that can help shape your decisions and will share information an innovative approach to bring planners to your doors this fall (who will look to book 2021 and beyond). In alliance with HVCB’s media partners, two tech solutions have been created that will make connections and generate leads.
- David Blansfield, Executive Vice President/Group Publisher @Northstar Travel Group
- John Reyes, Senior Vice President & Chief MCI Sales Officer @Hawaii Visitors and Convention Bureau
- Mary Neister, Vice President, Global MCI and Statewide Hotel Sales @Hawaii Visitors and Convention Bureau
HMSA President and CEO, Dr. Mark Mugiishi, discusses HMSA’s role in developing a roadmap for reopening Hawaii’s economy, how the COVID-19 pandemic has affected macro modeling of healthcare financing, as well as ways the organization has supported its members, businesses, providers and employees to mitigate the effects of those financial effects throughout the COVID-19 pandemic. Michael Robinson will moderate the Q&A session following Dr. Mugiishi’s presentation.
- Featured Speaker: Dr. Mark Mugiishi, M.D., F.A.C.S, President and CEO HMSA
- Moderator: Michael Robinson, Vice President, Government Relations and Community Affairs, Hawaii Pacific Health
- Host: Lesley Harvey, M.S., Business Consultant, The Hawaii Business Consultancy
Consumers’ lives have been upended by the coronavirus pandemic. In short, the equilibrium that used to exist is no longer there. Consumers have adapted their habits in order to cope.
MDRG explores the alterations to their habits – whether they be superficial changes such as washing their hands more, or more involved habits such as meditating and reflecting more often to maintain emotional health – and how brands and businesses can meet consumers where they are to provide positive experiences.
- How consumer’s wellness concerns are changing and how brands can adapt
- Recommendations for improving the shopping experience based on both how and what consumers are purchasing
- Changes to consumer priorities and how brands can engage
As the travel industry looks toward recovery, we believe the best way to navigate the new normal is by working closely and collaboratively with our partners and the industry. In this webinar, our partner MMGY Global will share their latest United States-focused traveler sentiment study, and we’ll discuss how to leverage these insights to engage with travelers. We’ll also introduce the latest best practices and creative guidelines that can help ensure your campaigns hit the right note and increase the likelihood they’ll influence travelers and drive demand.
- Craig Compagnone, Chief Operating Officer, MMGY Global
- Doug Park, Senior Director, Ad Operations, Expedia Group Media Solutions
- Wendy Olson Killion, Vice President, Business Development, Expedia Group Media Solutions
The webinar will provide an overview of the latest Chinese tourism marketing updates. It will explain the different marketing strategies, latest technologies and action points needed to attract the Chinese market. Apart from that, the webinar will also look beyond the Chinese market to show examples of other regions and their marketing strategies amidst COVID-19.
- Latest update for China outbound tourism marketing
- Content creation and promotion for the Chinese market
- Sales channels for the Chinese market
- How to welcome Chinese visitors as travel restrictions ease
- Case studies and interesting examples from other regions of the world
While destinations across the U.S. mainland are focusing on the drive market to fuel the early stages of their tourism recovery, this is not an option for Hawaii (i.e., short of a near-term, widespread adoption of flying cars!), Nearly halfway into 2020, what is the updated outlook for Hawaii’s visitor industry? Find out what our line-up of tourism forecasters and hotel/aviation experts think. These insights will help you better navigate “the road ahead” in the second half of 2020!
- Eugene Tian, Ph.D., Chief Economist, Department of Business, Economic Development & Tourism
- Amelia Lim, Managing Director, CBRE Hotels Advisory/Capital Markets
- Paul Brewbaker, Principal, TZ Economics
- Brad DiFiore, Managing Director, Ailevon Pacific Aviation Consulting
Moderated by Chris Kam, OmniTrak Group
There will be no such thing as “business as usual” for the tourism industry’s key experience providers in a post COVID-19 reality. Airlines, hotels/resorts, restaurants, attractions, sports and events are the key building blocks of destination experiences and have all been greatly impacted by this epidemic. In this unique webinar, you’ll hear from speakers representing major professional sports franchises, global hotel and airline brands and international attractions. They’ll talk about how they’ve maintained a connection with their customers through these unprecedented times and, perhaps more importantly, how they plan to resume marketing – and operating – in a world that is likely to require a brand-new approach to the customer experience.
Since his appointment by Governor Ige to serve as Hawaii’s Economic & Community Navigator, Alan Oshima has been charged with guiding the State’s efforts to develop and implement a plan for economic and community stabilization, recovery and resiliency. Join us to hear about the State’s plans and goals for economic recovery, where we are now, and what will be needed to reopen and reshape Hawaii’s economy. Bring your questions – a moderated Q&A session will follow the presentation.
From early January 2020, the COVID-19 is dramatically impacting all players of the travel and tourism ecosystem, with various levels and consequences for destinations. Among must-track indicators for DMOs (bookings, post-crisis visitation recovery, Professionals’ opinions, etc.), the overall ‘sentiment’ shared on global social web channels is focal to monitor as reflecting both the state of opinion related to travel and tourism in overall (optimism, pessimism, growing issues and concerns) and the virality and impact of the crisis on specific destinations’ attractiveness.
During this webinar, TCI will share key insights from its social listening tracker (TRAVELSAT Sentiment Index) and analyse the COVID-19 impact on Asia Pacific reputation built from web social conversations at large that can alter destinations’ attractiveness.
The global coronavirus outbreak has created an increasing number of challenges to individuals, communities and companies while strongly impacting travel, transportation and healthcare. While some governments across the globe announced stimuli packages, the aviation industry is still working to determine how the current health crisis will reshape the sector. In this webinar with International Airport Review, Honeywell experts will discuss specific solutions that enable airports to prepare for what can be expected to be the new normal, in a post COVID-19 world.
People are turning to social media like never before to find a sense of community. Big shifts are happening and post-quarantine consumers will have new expectations. This webinar outlines how to shift your social media strategy during the COVID-19 recovery period so you can appeal to travelers and tour groups. According to the Harris Poll, the people most likely to travel by plane in the first 3 months of recovery are under 49. These tech-savvy tourists are tapping and scrolling outside the news feed. They are looking for connection and recommendations online. You can stay top of mind and get more bookings from social media coming out of this crisis. Join us to learn social marketing strategies you should be using now and during the recovery to get ahead. This webinar will help you be ready once the travel quarantine is lifted and we are ready to welcome visitors again.
Attend for information the This Week and Hagadone Media family finds helpful as you make your own plans. During this one hour webinar, Publisher Kent Coules and Vice President of Hagadone Media- Digital Services Robin Kennedy will share:
- What re-opening may look like in terms of demographics and numbers.
- Messaging strategies that focus on the uniqueness of the Covid-19 reality.
- How digital advertising is adjusting to the “new normal”.
Sponsored by SME Honolulu
Safety & Security First
May 18, 3 p.m. HST
Moderated by Michael Cheng, Ph.D., CHE, Dean Chaplin School of Hospitality & Tourism Management at Florida International University. Speakers are Ian Wilson, Advisor & Mentor to Singapore’s tourism & hospitality industry, and former SVP at Marina Bay Sands Singapore, Denise Hayashi-Yamaguchi, CEO – Hawaii Food & Wine Festival, Roy Yamaguchi, Chef & Founder – Roy’s Restaurants, Alan Wong, Chef & Founder – Alan Wong’s Restaurant, and WONG Soon-Hwa, Founder & CEO – Asia Tourism Consulting and Vice-Chairman of PATA.
The once robust and healthy global economy is now fragile and vulnerable. The psychological impact of COVID-19 could take its toll on future revenue and delay a much-needed tourism revival.
With concerns over safety and wellbeing at the forefront, what actions can the hospitality and tourism industry take to help reduce travel anxiety and restore consumer confidence?
This session brings together top executives and tourism consultants from integrated resorts, restaurants, and lifestyle and sustainable tourism to address these issues and offer solutions.
The focus will be on ways to keep lifestyle events, experiential & sustainable tourism alive and well in a post-pandemic world.
Under the newly updated forecasts from the Pacific Asia Travel Association (PATA), the most likely scenario for international visitor arrivals into and across Asia Pacific in 2020 is that visitor numbers are likely to reduce by 32% year-on-year. Taking into account the impacts of the COVID-19 pandemic, the volume of arrivals is now expected to reduce to fewer than 500 million this year.
What you’ll learn from Hong Kong Polytechnic University:
● The methods used in the PATA Asia Pacific Visitor Forecasts report series
● Understanding the factors, especially COVID-19, that may have contributed to the future trends of tourism demand within Asia Pacific
● The extent to which COVID-19 would affect the demand for travel within the region
● Suggestions about the ways in which the destination organisations/businesses could combat the negative impacts of COVID-19
What you’ll learn from Euromonitor International:
● The latest global economic outlook based on Euromonitor International’s latest research incorporating COVID-19 effects
● The historic economic performance of PATA destinations for metrics like GDP and disposable income
● The future outlook for PATA destination economies and income in light of the Coronavirus (COVID-19) pandemic
Travel’s Path Forward: Short Term Rentals
May 7, 11 a.m – 12:30 p.m. EDT
As the Covid-19 pandemic has resulted in a sharp decline for both the rapidly expanding urban short-term rental market and the prospects of a busy summer vacation rental season, how can players both large and small across alternative-accommodations best balance find resilience in this time? How can platforms best balance the needs of both guests and hosts, following more consistent policy enforcement?
Topics will include the impacts of COVID-19 on the State’s overall economy, including a discussion of Federal and state government actions to mitigate its impact; state revenue collections and impacts on tax collections; tourism; and investment. Possible paths for recovery will also be discussed.
- Eugene Tian, Ph.D., Chief Economist STATE OF HAWAII DEPARTMENT OF BUSINESS, ECONOMIC DEVELOPMENT, AND TOURISM
- Seth Colby, Ph.D. Tax Research & Planning Officer, STATE OF HAWAII DEPARTMENT OF TAXATION
- Erik Kloninger, Partner, KLONINGER SIMS CONSULTING
- Paul Brewbaker, Ph.D., CBE Principal TZ ECONOMICS
Moderated by Lesley Harvey, HEA President
Adara Mission Impossible:
Cracking the code of customer data and identity: Defusing the 3rd Party Cookie Time-Bomb
May 6, 2020 8:00 a.m. EDT
Getting Started with Zoom Meetings
May 6, Ongoing
Ready to start using Zoom, but need some help? Drop-in for our daily (Mon-Fri) quick starts! A Zoom expert will take you through a 30-minute high-level tour of Zoom and cover the basics to get you up and running. It’s as simple as logging in, scheduling a meeting, and finding the controls. Start Zooming today! Stick around to get all your burning questions answered through live Q&A!