Archive for August, 2020

U.S. Small Business Administration and the Veterans Business Outreach Center (VBOC) of the Pacific
Adapting Your Marketing Strategy During Covid-19
Tuesday August 25, 2020 12:00 p.m. – 2:00 p.m. HST

Businesses need to strengthen relationships in areas where consumers are spending the most time during COVID-19. By understanding your audience, creating mindful messaging, and elevating your communication strategy, your brand can reach consumers in an impactful way and develop a larger audience.

This workshop is designed for existing businesses who already have some digital presence (website, social media) or some marketing strategy.

• Digital Marketing Strategy Assessment and Adjustment
• Assessing Your Digital Presence and Adapting because of COVID-19: Basics
  • How to adapt your website
  • Google My Business
  • Yelp
• Social Media
• Trends During COVID-19
• Marketing opportunities during Covid-19
• Marketing AFTER COVID: what to expect

PATA International
COVID-19 Crisis Management & Impact on the Luxury Hospitality Industry
September 1, 2020 10:00 p.m. HST

Case Study by Elite Havens

Jon Stonham, CEO of Elite Havens, welcomes participants to this webinar to learn about strategies and solutions that can be taken in response to the COVID-19 pandemic, how to prepare for the reopening phase and towards recovery, and more about the future of travel and luxury hospitality post COVID-19. Elite Havens is Asia’s market leader in high-end holiday rentals with a spectacular portfolio of 300 plus luxury villas and chalets in Bali, Lombok, Phuket, Koh Samui, Sri Lanka, Japan, India and the Maldives.

– How COVID-19 affected our business and industry
– How prepared were we for a crisis before COVID-19. Other events we went through since 1998 and how we responded and bounced back.
– How did we adapt our sales & marketing strategy in response to the crisis – and what is our plan for the upcoming months
– How did we adapt our operations across all properties and regions to ensure strict measures are followed
– The advantages of self-isolating in a villa or chalet
– The reopening phase – strategies and solutions towards recovery
– The future of travel and luxury hospitality post COVID-19 – the long term impacts
– What are we learning from the COVID-19 crisis?

PATA International
How to Develop an Effective Post COVID Communications Strategy
August 24, 2020 10:00 p.m. HST

The response of certain Governments to the COVID-19 pandemic, particularly in the Asia Pacific region, demonstrated the vital importance of communicating with clarity, authority and empathy in times of crisis. Elsewhere, other governments and political leaders have shown that misleading, inconsistent or contradictory messaging will quickly undermine trust, sow confusion or dissent, and prolong the crisis.

With the industry now seeing some early signs of recovery as some destinations gradually re-open travel both domestically and regionally, coordinated cooperation between all industry stakeholders is needed now more than ever in order to build a more resilient, responsible, and sustainable travel and tourism industry. As we look to rebuild confidence and restart tourism, communication is essential in this process.

During this webinar, learn how to develop an effective and robust communication strategy and plan to quickly reassure and engage key stakeholders to support recovery from the COVID-19 pandemic and ensure effective crisis communication planning for the next crisis.