The COVID-19 pandemic has brought to focus the many vulnerabilities of the travel and tourism industry, particularly highlighting the strong correlation between rural tourism and sustainable development. The shift in travel behavior towards rural tourism has created new opportunities for tourism stakeholders to rethink development in a way that is more inclusive, sustainable, and resilient.
By emphasizing rural tourism and sustainable development, the industry can help ensure a fairer distribution of the benefits from tourism, including job creation, the protection of natural resources, infrastructure development and the empowerment of local communities. This in turn will allow rural areas to become more accessible and provide a higher quality of life for local communities and the overall destination.
The Virtual Rural Tourism and Sustainable Development Conference is a digital half-day event that brings together thought leaders and tourism stakeholders from across the globe. Comprised of expert speaker sessions and destination experiences from Huzhou and Wuxing District, China – The Town of World Rural Tourism, this event will address important issues within the responsible development of rural tourism.