U.S. Small Business Administration and the Veterans Business Outreach Center (VBOC) of the Pacific
Adapting Your Marketing Strategy During Covid-19
Tuesday August 25, 2020 12:00 p.m. – 2:00 p.m. HST

Businesses need to strengthen relationships in areas where consumers are spending the most time during COVID-19. By understanding your audience, creating mindful messaging, and elevating your communication strategy, your brand can reach consumers in an impactful way and develop a larger audience.

This workshop is designed for existing businesses who already have some digital presence (website, social media) or some marketing strategy.

  • Digital Marketing Strategy Assessment and Adjustment
  • Assessing Your Digital Presence and Adapting because of COVID-19: Basics
    • How to adapt your website
    • Google My Business
    • Yelp
  • Social Media
  • Trends During COVID-19
  • Marketing opportunities during Covid-19
  • Marketing AFTER COVID: what to expect

PATA International
COVID-19 Crisis Management & Impact on the Luxury Hospitality Industry

September 1, 2020 10:00 p.m. HST

Case Study by Elite Havens

Jon Stonham, CEO of Elite Havens, welcomes participants to this webinar to learn about strategies and solutions that can be taken in response to the COVID-19 pandemic, how to prepare for the reopening phase and towards recovery, and more about the future of travel and luxury hospitality post COVID-19. Elite Havens is Asia’s market leader in high-end holiday rentals with a spectacular portfolio of 300 plus luxury villas and chalets in Bali, Lombok, Phuket, Koh Samui, Sri Lanka, Japan, India and the Maldives.

– How COVID-19 affected our business and industry
– How prepared were we for a crisis before COVID-19. Other events we went through since 1998 and how we responded and bounced back.
– How did we adapt our sales & marketing strategy in response to the crisis – and what is our plan for the upcoming months
– How did we adapt our operations across all properties and regions to ensure strict measures are followed
– The advantages of self-isolating in a villa or chalet
– The reopening phase – strategies and solutions towards recovery
– The future of travel and luxury hospitality post COVID-19 – the long term impacts
– What are we learning from the COVID-19 crisis?

PATA International
How to Develop an Effective Post COVID Communications Strategy
August 24, 2020 10:00 p.m. HST

The response of certain Governments to the COVID-19 pandemic, particularly in the Asia Pacific region, demonstrated the vital importance of communicating with clarity, authority and empathy in times of crisis. Elsewhere, other governments and political leaders have shown that misleading, inconsistent or contradictory messaging will quickly undermine trust, sow confusion or dissent, and prolong the crisis.

With the industry now seeing some early signs of recovery as some destinations gradually re-open travel both domestically and regionally, coordinated cooperation between all industry stakeholders is needed now more than ever in order to build a more resilient, responsible, and sustainable travel and tourism industry. As we look to rebuild confidence and restart tourism, communication is essential in this process.

During this webinar, learn how to develop an effective and robust communication strategy and plan to quickly reassure and engage key stakeholders to support recovery from the COVID-19 pandemic and ensure effective crisis communication planning for the next crisis.

Part 2: Reopening – Navigating Hawaii’s Road to Recovery

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Hawaii CCIM and PATA Hawaii Chapter
Part 2: Reopening – Navigating Hawaii’s Road to Recovery
August 11, 2020 10:30 a.m. – 12:00 p.m.HST

Speaker: Lieutenant Governor Josh Green

With Hawaii’s COVID cases rising and the possibility of reinstating previously relaxed restrictions, where does Hawaii go from here?  What do we need to do as a State to ensure that we will survive?  How do we work together to stay ahead of COVID.

PATA Covid Recovery Planner

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PATA’s Five-Phase Approach to COVID-19 Recovery

The PATA Recovery Planner is a guidance tool to create your Five-Phase COVID-19 tourism recovery plan. PATA can help you navigate your way through this global pandemic. Get access to all the useful resources needed to make a full recovery.

The Future of Travel

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PATA International and BBC
The Future Of Travel
July 15, 2020 10:00 p.m. – 12:00 a.m. HST

During this two-part webinar, a panel of BBC travel experts will examine what is going on in the world of tourism, followed by a discussion about how to attract visitors to your destinations. How should travel brands approach communications differently post Covid-19?

A Whole New World: What travel stories and trends have caught the attention of BBC’s panel of travel experts and what new ways will consumers interact with destinations in the foreseeable future?

Destination Marketing During a Pandemic: As tourism begins to revive, staying silent for destinations means risking their potential travelers turning elsewhere. But what is the right way and the right time to talk to travelers?


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PATA International
Dream To Travel Forums
Ongoing Webinar Series

The Dream To Travel Forums are engaging two-hour sessions packed with learning and inspiration, aimed at providing a united voice for building a more resilient, responsible, sustainable and stronger travel and tourism industry.

The Forums follow a different theme each week that incorporates the human elements in PATA’s 2020 annual theme: ‘Partnerships for Tomorrow’

  • Week 1: Trust – June 23
  • Week 2: Courage – June 30
  • Week 3: Wellbeing – July 6 – July 10
  • Week 4: Infinite Possibilities – July 13 – 17