Shaped by new consumer priorities since the pandemic, wellness and luxury tourism are on the rise. These two segments of leisure travel overlap in a number of ways – this can be seen in the growing demand for boutique travel experiences offered by high-end hospitality brands. The prioritization of health and wellbeing show that luxury travelers want wellness experiences at the core of their getaways – and operators without these offerings may be missing out.
While not every wellness story comes with a luxury angle, the feeling of rejuvenation is a prized target for all levels of the market. From stress reduction at a secluded destination to active workouts with a group, these new trends bring along exciting opportunities for travel brands, inclusive of all price points.
Virtual PATA Travel Mart Mini-Series 2021: Wellness and Luxury Tourism builds upon the format of PATA Travel Mart, one of the longest-running travel trade shows in Asia Pacific. This targeted version offers a deeper look at specialised product offerings and Forum topics to help the global community prepare for recovery after COVID-19.
Buyers and sellers can register here. Thanks to the generosity of our sponsors and partners, we are able to support the travel industry with free seller booths for PATA International Members!